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Retirement News

For Immediate Release

New Online Retirement Community For 50+ Adults!

The number of retirees now using the internet has grown at a staggering rate. Nearly two-thirds of Americans ages 50-64 use the internet and that number is growing quickly!

Retirees now have a fantastic online resource called NationalRetirementNetwork.com. It is offered through the National Retirement Network (NRN), a helpful retirement network used by thousands of retirees across the United States to find information that is pertinent to them.

Fields, founder of the National Retirement Network, whose family’s business is estate planning, saw many problems that retirees were having with getting legal matters taken care of, getting involved with poor investments, and general problems with dealing with an aging family member. Fields knew it was imperative to give seniors and retirees a comprehensive resource that was geographically tailored for them.

“It’s very important to have a sense of community for most people. Retirees are no different. They have certain needs and they are getting an excellent resource they can use over and over when the time or need arises. One of the best features is that they can discover information that will help them at the present time as well as in the future, and they contain the necessary local professionals and services that can make it happen for them.” Fields ads, “there’s nothing like this online to date so I really see myself just filling the void.”

Fields believes the online world focuses on the wrong demographic. “I just know it’s frustrating for many retirees because there hasn’t been a place online they can go. Retirees use the internet much like the younger population, but their choices have really been limited thus far.”

Fields asks, “What’s more important than finding the information that will answer your questions about retirement? Most people have worked very hard to get to where they are now and it’s time to make sure they live well!”

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History of Business

CarolinaSenior.com was created by PL Fields in 2003. Fields understood that there were many issues facing retirees; and that there needed to be an online educational outlet to provide them with information that could better their lives during retirement.

After experiencing success with CarolinaSenior.com, Fields decided to focus on creating a National Retirement Network spanning all 50 states and 150 of the largest cities in the United States. Fields realized it was imperative to give seniors and retirees a comprehensive resource that was geographically tailored for them.

The National Retirement Network’s mission is simple, “providing retirees with substantial information to better their lives.”

History of Industry

The retirement and senior markets are very misunderstood. “Marketing messages that embrace clichéd themes not only miss their mark but also alienate older adults. A recent survey reported that people over age 50 feel that advertising messages geared to them are condescending, stereotypical and place far too much emphasis on medical conditions,” according a report from the Pepper Institute on Aging.

And “Americans age 50 and older make up the fastest growing market, now compromising 29% of the U.S. population and 70% of all disposable income. Seniors spend more time online than teenagers and spend over $7 billion online.” (Pepper Institute on Aging)

This market is the driving force in the number of so-called Silver Industries: businesses that sell to mature adults.

There is a booming market of older adults that businesses are scrambling to gain the attention of right now.

NRN not only educates it’s users, but places these Silver Industries in front of their target audience by location and service. Thus allowing the consumer to have an all-in-one comprehensive outlet to better themselves, their lives, and easily find the services and products they desire.

Startling Facts about Retirees in the United States

• 78 million Americans who were age 50 or older as of 2001 controlled 67% of the country’s wealth, or $28 trillion (U.S. Census and Federal Reserve).

• Households headed by someone in the 55 to 64 age group had a median net worth of $112,048 in 2000 – 15 times the $7,240 reported for the under 35 age group. And within five years, about a third, of the population is going to be at least 50 years old (U.S. Census and Federal Reserve).

• The 50+ have $2.4 trillion in annual income, which accounts for 42% of all after-tax income (banking accounts, securities, etc., U.S. Consumer Expenditure Survey).

• Adults age 50 and older account for an estimated $1 trillion+ in total expenditures in 2005 (U.S. Consumer Expenditure Survey and FINDSVP projection).

• Consumers age 50 and older own 65% of the net worth of all U.S. households (U.S. Consumer Expenditure Survey).

• 77 million people were born between 1946 and 1964 (NCPA Idea House).

• The first baby boomer turned 60 on January 1, 2006.

• In 2006 each day 7,918 people were turning 60, amounting to 330 every hour (U.S. Census Bureau). The second fastest is the age group 85+.

Senior Media Specialists

List of subjects we can comment on: seniors and technology, baby boomers & healthcare, retirees facing difficult decisions, problems arising for failed retirement planning, active retirees & what they are getting into, estate planning for future generations, IRA planning for stretch-out IRAs and more!